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Being your own boss can lead to incredible profits-here's how.Whether you call yourself a freelancer, consultant, independent contractor or solo professional of any kind, The Wealthy Freelancer: 12 Secrets to a Great Income and an Enviable Lifestyle shows you how to get the clients, income, and lifestyle you deserve. So you can put more money in the bank, enjoy more t Being your own boss can lead to incredible profits-here's how.Whether you call yourself a freelancer, consultant, independent contractor or solo professional of any kind, The Wealthy Freelancer: 12 Secrets to a Great Income and an Enviable Lifestyle shows you how to get the clients, income, and lifestyle you deserve. This is definitely the best book on freelancing I’ve read so far! Many freelancers assume that they must choose between a high income and the freedom of freelancing, so they settle for an income that barely pays the bills. This book shows you how to have the freelance lifestyle you want and still achieve financial success. Topics include marketing, prospecting, client relations, pricing, productivity, work-life balance, and income streams.The 3 authors dispense page after page of pra This is definitely the best book on freelancing I’ve read so far! Many freelancers assume that they must choose between a high income and the freedom of freelancing, so they settle for an income that barely pays the bills.
This book shows you how to have the freelance lifestyle you want and still achieve financial success. Topics include marketing, prospecting, client relations, pricing, productivity, work-life balance, and income streams.The 3 authors dispense page after page of practical advice for web designers, graphic designers, copywriters, and other freelancers. I liked the many efficiency and productivity tips, and especially liked the chapters on pricing, focus, work-life balance, and the appendix on opportunities and obstacles.The authors use “wealthy” to mean more than financial success; they say, “A wealthy freelancer is someone who consistently gets the projects, clients, income, and lifestyle he or she wants” and “Wealthy freelancers don’t just make a living. They design a fulfilling and meaningful life.”I read this book because it was recommended by.Secret 3: Create Your Amazing Buzz PieceCreate a buzz piece like a special report, how-to guide, tips, interview, Q&A. Send to contacts, including current clients and past prospects who didn’t buy. Put it on your website.
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Include it in pitch letters, quotes, proposals. Include a bio page with an intro, services, and call to action.Secret 4: Employ High-Impact Prospecting TacticsFind organizations whose members truly understand the value of your services and could potentially hire you. Become an active member in 1-3 organizations. Volunteer, and join committees and boards.Secret 5: Cultivate Repeat and Referral Business. The more successful you appear, the less likely that clients will give referrals, since they assume you don’t need them. Be sure they know you want referrals. Ask each client for referrals when you deliver the project and they’re happy.
Only 5-15% of prospects are ready to buy. About half of the remainder will buy in 18-24 months. Share relevant items of interest in a non-promotional way.Secret 7: Price Your Services For SuccessHourly rate vs.
Fixed project priceUse project pricing for the following reasons:. Clients prefer it because it eliminates price uncertainty. Hourly rates worry them. You have to provide a project price anyway, because you have to estimate your hours for the project. It lifts your income ceiling, because as you get better and faster, income increases.
You’re rewarded for getting good. Hourly rates do the opposite. Your income isn’t limited by the hours you work, as with hourly rates.
You don’t need to provide clients with timesheets. It takes rate comparisons out of the question, so the client considers whether the project is worth the price, rather than if you are worth your rate.If the project is undefined, hourly may be the better choice.Create a fee schedule with price ranges. Instills confidence in the client. Simplifies quoting. Deters low-paying clients.Provide a ballpark price during initial calls to deal with price objections right away. Later, provide quote/proposal based on details.Ask clients what they want to accomplish. They pay for results, not work.Response to price objections: “I can appreciate your concern.
Although that fee range is typical of what professionals charge for this type of project, I’m sure we can work something out. How much were you expecting to budget for this work?”Don’t simply lower your price; negotiate an exchange of value:. Offer to get the job done faster. Throw in an extra. Offer a discount for paying the full fee in advance. Ask for more time for the project.
Offer a volume discount for additional work.After sending a quote, follow up the same or next day. Act like you got the job, and ask about getting started. Don’t mention price.Secret 8: Bring Focus to Your Freelance Business.
Discover what you have to offer by considering your education, work history, hobbies, interests, passions. Focus on a niche market, such as industry, project type, client type, etc.Unique Selling Proposition (USP)1. What do you do? Type of freelance work.2. Identify the market.3.
What makes you different? What you have to offer.Secret 10: Construct Your Own Work-Life Reality. Outsource chores. Pay someone else to do the things you hate, and spend time making money or doing something you enjoy. Train clients to respect your time by not communicating outside business hours.Secret 11: Create Alternative Streams of Income.
Convert freebies into attractive service packages and charge a professional fee. Focus on what you do best and enjoy. Outsource the rest of the project. Sell information products like ebooks and podcasts.
Join affiliate programs for products and services you frequently recommend. Sell seminars and teaching gigs.Secret 12: Live and Work in the Wealthy TriangleMost freelancers don’t need professional liability (errors and omissions) insurance, but consult an attorney.Opportunities and ObstaclesDon’t consider contingency fee (percentage of profits) arrangements unless the client has a good reputation and track record.
If you do, base fees on something trackable like clicks or sales, not profits. Demand a 50% deposit. Have a detailed contract.Spell out the number and timeframe of allowed revisions in quote/proposal/agreement. Tell clients you want final revisions, not multiple drafts.Don’t be afraid to take on new project types. They could be great learning experiences, well-paying, and first steps toward becoming an expert.
If the client is ready for you to start, do your research and go! If you need to sell the client, admit that you haven’t done that type of work specifically, but tell them about similar work you’ve done.Never reduce fees for the promise of future work. It’s better to spend time finding better-paying clients than doing underpaid work. I read this because I am a freelancer and even wrote my own money book aimed at freelancers. I didn't know what to expect but was blown away by the number of interesting tips, techniques, and highly usable technologies presented by Slaunwhite, Savage and Gandia. They have a knack for coming up with clever visuals that perfectly illustrate hard-to-express concepts.
How do you stay on a potential client's radar without bugging him or her? TWF maps it out for you.
Pokemon game for android free download. How do you add value to your websi I read this because I am a freelancer and even wrote my own money book aimed at freelancers. I didn't know what to expect but was blown away by the number of interesting tips, techniques, and highly usable technologies presented by Slaunwhite, Savage and Gandia. They have a knack for coming up with clever visuals that perfectly illustrate hard-to-express concepts. How do you stay on a potential client's radar without bugging him or her? TWF maps it out for you.
How do you add value to your website while building a database of potential client emails? TWF shows you how. This isn't a money management book; it's a time-management book that thinks carefully about the freelancer's perpetual tradeoff: time = money. As such, I consider the book a genuine addition to the world of success literature, albeit for those without regular jobs. If you work for yourself, I think you really need to know about this book.
I thought I knew a good bit about how to have a successful freelancing business, but this book surprised me with tons of great suggestions that I didn't know. If I had known it would be half this good, I would have bought it for Kindle. It unlocks all the mysteries about how to really make freelancing work in a sustainable way and how to eliminate the dreaded feast/famine cycle.Notes:Intro.worksheet:The type of projects I wantThe type of clients I wantThe i I thought I knew a good bit about how to have a successful freelancing business, but this book surprised me with tons of great suggestions that I didn't know. If I had known it would be half this good, I would have bought it for Kindle.
It unlocks all the mysteries about how to really make freelancing work in a sustainable way and how to eliminate the dreaded feast/famine cycle.Notes:Intro.worksheet:The type of projects I wantThe type of clients I wantThe income I want to earn for my project workThe lifestyle I want for my freelance businessSecret 1: master the mental gameHow to survive ups and downs? Keep focus on your goals. Get clear on them, write them down, carry them with you everywhere.exercise1.
Envision your ideal day2. Compare your ideal day vs. Prioritize and execute.Map out whole day in 30-min. Map out whole year if want: what kinds of vacations, etc.Note differences with real day.
What could you do to make your ideal day a reality? Brainstorm and list ideas.Prioritize and execute. Pick a few that seem most effective, set deadlines, carry around on index card or post on bulletin board.exerciseStandards: what do you do and what don't you do? Even if you have to bend these temporarily to pay the mortgage, do it consciously.4 tenets of mindset mastery1.
Invest in your success (tools, subscriptions, memberships, learning)2. Develop an unshakable belief in yourself (read inspirational stuff)3. Expect this believe to be tested4. Absorb feelings of success when they comeSelf-diagnosis/medication:If low stress, low performance, invest in your succcess-take a class or whatever to rev up.If low performance, high stress, work on your belief in yourselfIf high performance, high stress, remember, it's expected that your belief will be tested. Don't worry.If high performance, low stress, savor it and try to keep it that way.ObstaclesWhat obstacle is bothering you most in freelance biz now? Whatever it is, if it's bothering you, you haven't decided for sure if you're going to overcome it. Instead, focus on the way around it.
Acknowledge the obstacle and consciously decide to refuse to let it stop you.Secret 2: simplify the process of getting clientsMaster marketing formula1. Find high-quality prospects2. Generate leads3.
Get opportunities4. Close the sale5. Nurture 'not today' prospectsSales funnel: prospects - leads - opportunities - clients. Keep moving people along, and keep feeding the funnel. That's what prevents feast/famine cycles.1. Focus on job title of individual who hires freelancers like you, high-probability organizations/industry for hiring you, based on your background.
Shoot for 150-200 names. May include sub-lists with different criteria. Concentrate on following up really well with these people before building a bigger list.Keep in spreadsheet: first name, last name, job title, company, address, country, phone number, email address, source.Where to look: industry associations, company rankings in industry and trade pubs, local business chronicle, library (industry directories), Google, Jigsaw (finding names within companies), LinkedIn, Investor's Business DailyGood follow-up = lead 4x more likely to become an opportunity!Prospect is someone who might be interested. Express interest (ex. Request buzz piece) = lead. Next, try to get opportunity = project.Ask lead:What challenge are you trying to overcome? (if applicable)what are the consequences of this challenge?What do you want to accomplish?If the lead identifies a project, 'can you tell me more about the project?'
Looking at answers, is the project well defined? Does it fit what you do?
Does it make sense to solve their problem? Are their expectations realistic?Once project identified, time to find out about budget.Has a budget already been set aside for this project? If so, what's your budget range? OrMy fee for this type of project typically ranges $1000-1500.
Is that within your budget?Watch for cluelessness, undefined budget, or lowball b.s.Next, find out about decision-makign process and timeline.Who will be involved in making the decision?Are you considering other firms?How will you make the decision-what will it be based on?Do you need a quote for budgeting purposes, or are you looking to hire someone soon?When will yo umake a decision, and when can I expect to hear back?Once I send my proposal, when should I follow up with you?Following up/prospectingExpect to get voicemail 90% of the time. Use a 20-30 second script to make your pitch.1. Remind prospect why you're calling2. Immediately reference the person who sent you (if applicable)3. Ask if she ever uses freelancers4. 2-3 sentences who you are, why your'e differentPractice until it sounds natural.When to quit? 2-3 voicemails + 1-2 emails over 3-4 weeks with no respose.
You know what I always say: Once you've read one freelance book, you've read them all, but as far as freelancing books go, this one is pretty good. If you've ever read any sort of book on freelancing you'll be pretty familiar with a lot of these ideas already (and they're not bad ideas, of course), but there are a lot of fresh ideas in here too. This book is less about the basics and more about increasing your income and productivity, but it's written for freelancers (and wannabes) of all experi You know what I always say: Once you've read one freelance book, you've read them all, but as far as freelancing books go, this one is pretty good. If you've ever read any sort of book on freelancing you'll be pretty familiar with a lot of these ideas already (and they're not bad ideas, of course), but there are a lot of fresh ideas in here too.
This book is less about the basics and more about increasing your income and productivity, but it's written for freelancers (and wannabes) of all experience. It's written like a blog-gone-book and each chapter is built with five or so ideas in the theme of the chapter. The hope is that you pick your favorites, write them down and carry them out over the course of the next few months. It's good in giving you a little push because nobody ever follows through with anything. I don't either.Some of my favorite ideas:Create a buzz piece, or something that can provide value to your customers (in the form of information), establish your expertise, and help you stand out. Create a 'nurturing list' for prospects that don't need you now but may in the future, and don't let them forget about you by sending them things they'd find valuable.
You have finite time. Find out what you're spending it on, and eliminate or shrink your current projects before taking on something new. Having a work-life balance doesn't mean that they have to be equal. Being wealthy also means having enough time to spend it how you like.I recommend it to anyone looking to start a freelancing business or step theirs up a bit. It's a good investment. As a freelancer, I find Ed Gandia's online information very helpful and since he co-authored this book, I checked it out. It goes beyond what most business how-to's offer, and it gives sensible, useable advice.Here's the biggest tip: Don't let the expensive sports car on the cover throw you (Gandia said that was the editor's choice, not his).
This isn't a get rich quick book. Instead, it helps you do two things: 1) determine what is your wealthy freelance lifestyle, wheth As a freelancer, I find Ed Gandia's online information very helpful and since he co-authored this book, I checked it out. It goes beyond what most business how-to's offer, and it gives sensible, useable advice.Here's the biggest tip: Don't let the expensive sports car on the cover throw you (Gandia said that was the editor's choice, not his). This isn't a get rich quick book. Instead, it helps you do two things: 1) determine what is your wealthy freelance lifestyle, whether it's freedom, time, money, etc; and 2) work smarter to achieve that goal.I checked this book out from the library, but I plan to buy my own copy so I can refer back to it often.
If you've read a few of these types of books, you know that they are often full of hype and cheerleading. This book largely avoids those pitfalls, and manages to offer some practical advice in every chapter. I've been a business owner since 1996 and a freelancer since 2005. These guys were right on the money in terms of identifying some of my bad habits and thought patterns, and presenting some new thinking. Yes, the authors try to brand every concept with a proprietary name and TM mark, but tha If you've read a few of these types of books, you know that they are often full of hype and cheerleading. This book largely avoids those pitfalls, and manages to offer some practical advice in every chapter.
I've been a business owner since 1996 and a freelancer since 2005. These guys were right on the money in terms of identifying some of my bad habits and thought patterns, and presenting some new thinking. Yes, the authors try to brand every concept with a proprietary name and TM mark, but that's just how these books are done. Ignore that, and this book represents money and time well spent. Is a bestselling author of books on marketing, sales, and small business success. He is considered one of the world's leading experts on copywriting.His books include:is a bestselling author of books on marketing, sales, and small business success. He is considered one of the world's leading experts on copywriting.His books include:A at events and conferences, Steve's keynotes and presentations are as inspiring as they are practical.
He has also created and delivered copywriting workshops for dozens of companies and is the owner of CopywritingTrainingCenter.com.When not writing and speaking, Steve enjoys cycling and cross-country skiing - which means he's bored silly in the spring and fall.You can connect with Steve on,.